Using Kiip, Yahoo! JAPAN will begin its “Get T Points” campaign on July 24th.
This is the first promotional effort in Japan where the Kiip’s Achievement ad technology is applied to a company’s self-promotion. By distributing rights to join campaigns prepared by Yahoo! JAPAN as Achievement ads to be shown immediately after completing a certain activity within the Yahoo! JAPAN app, it aims to generate engagements between Yahoo! JAPAN and app users and to promote continued use of the app by its users.
Using this campaign for Yahoo! JAPAN App as a starting point, CGMM will expand the app categories from expand the app categories that support Kiip’s Achievement Ad from gaming to apps for portal sites, women, task management, cooking, and workout. Through these efforts it intends to increase the affinity between advertisers and app users based on Achievements and to build an online-based and O2O-based smartphone marketing model with a story.