Japan Feature Phone Users Survey by MMD
Mobile Marketing Data Labo survey: 60% of feature phone owners in Japan see no need for smartphone: http://bit.ly/12rvXFP
MMD Survey of 992 feature phone owners: docomo user = 331, au user = 330, SoftBank user = 331, heard about purchase intention of smartphones: 18.2 percent is “not decided in particular” as most frequent responses were, frequent responses were then it was found that feature phone users 79.4% together 33.4% of the “no plans to purchase” have not decided to purchase a smartphone. About 60% of feature phone users do not feel the need to have smartphone.
