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Fujitsu demonstrated their new Invisible QR Code for interactive television ads at CEATEC see video here: http://bit.ly/QNEB8j
Fujitsu has developed an interactive technology that would bring the viewer the same opportunity for a second-screen experience, without intruding into their first screen experience. The new technology would add lights that are discernible to a phone camera but not to the human eye to a video stream, creating, essentially, a scannable light-based QR codes.
According to Fujitsu [.PDF], this technology would enable brands to â€˜embed coupons or URLs into TV commercials, and distribute the additional information from television sets directly to viewersâ€™ smart phones.â€™ Viewers could scan their TVs and receive the coupons from 2-3 meters away. As this technology doesnâ€™t include on-screen prompts, adaption rate would be directly linked to awareness of the product, a potential challenge. The strength of the technology is the potential seamless viewing experience it could provide to consumers.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!