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Toyota wins Golden Lion at Cannes with fantastic looking Backseat Driver iPhone app targeted at kids – see the video: http://bit.ly/NlKOF3
Backseat Driver is the first digital toy from ToyToyota. It’s an iPhone app which allows kids to enjoy driving from the backseat of the car. By using the iPhone’s GPS function, the player is able to drive a virtual car, which moves along with the real car that he/she is riding. They can collect actual shops and landmarks, which are generated using the Foursquare API. The player can accrue points, customize their car, and share their drive with friends via Twitter. The “Backseat Driver” offers the passenger a new way to enjoy driving.
Also noted below the Virtual Penguin and Highest Goal from detailed post via mobiThinking
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!