D2C announces their 11th annual Mobile Advertising Awards, accepting applications now via dedicated site, details: http://bit.ly/xXpcEO
D2 Communications Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Takayuki Hoshuyama; hereinafter referred to as D2C) announces that it will accept entries starting February 1 for the 11th Mobile Ad Awards, an event to further the spread and development of mobile advertising and marketing.
In recent years, a wide variety of media organizations with the potential to differentiate themselves from traditional media have been taking advantage of location information, immediacy, and other mobile features and applying them comprehensively in corporate marketing, causing interest to mount in the use of mobile devices. Furthermore, the mobile advertising and marketing market continues to grow amidst the spread of smartphones and expansion of SNS and application use. The upcoming 11th Annual Mobile Ad Awards under the “+Mobile” theme will acknowledge leading edge examples of success-driven marketing and the special creativity of mobile, while allowing the significance and the accomplishments of mobile’s advantages in corporate marketing to be considered.
The awards will honor excellence in mobile advertising and campaigns and marketing communications that were published or run on mobile devices during the period from April 1, 2011 to March 31, 2012. Works of distinction in expressiveness and design sense and marketing techniques exploiting mobile’s advantages will be singled out for awards. Candidate works in the Marketing Category and Creative Category are being widely recruited between February 1 and April 16 on the official Mobile Ad Awards website, www.mobileadawards.com (PC access). Entries will be considered and selected through a stringent examination conducted by the nine-member Mobile Ad Awards Selection Committee led by Mitsuaki Shimaguchi, Professor Emeritus of Keio University and including Takeshi Natsuno, who was instrumental in the development of i-mode and Naoki Ito, who has received awards at the Cannes International Advertising Festival for three consecutive years, the most for a Japanese citizen. The grand prize and awards for distinguished work in each category will be announced at the end of June.
D2 Communications directs the Mobile Ad Awards as one of its initiatives to spur further growth in the mobile advertising market and is focusing its efforts on the further spread and development of mobile advertising.