Share
Monthly Archives:

  • A Super Slick Mobile Ad Campaign

    While blitzing through the typhoon from one meeting to another along the JR Yamanote lines yesterday afternoon we stumbled across this groovy installation by Mediacure on the platform. Promoting the latest hot drink sensation - CoCo Presso, basically Hot CoCo flavored espresso - which has also been running what would have to be a rather expensive TV ad campaign.

    Mildly interested, and certainly in need of a hot shot of something, upon entering the booth it was clear they were using the FeliCa tap & go call-to-action, note reader embedded beside the LCD screen on the last photo. Sure enough it loaded a crisp Flash mobile website offering a coupon for a quick discount on the product via the co-located vending machine, which of course is also NFC-enabled. The entire sequence of snapping the pix below and grabbing a jolt of sweet caffeine took like 90-seconds before our next train came along. Thanks to the folks at Meiji - this surprise treat really made our day!

    Damn.. you gotta love living here in the Galapagos.. 8-)

    Posted: 27 October 2009 | Filed: Editor's Note, Sign of the Times | Feedback | Print |
Double Your Chances of Business Success in Japan

Servcorp Serviced Offices and Virtual Offices
Related Posts:
  • Engagement Marketing with QR Codes & 1Seg

    • Lux is running a very cool campaign in Shibuya this week utlizing 1Seg digital TV broadcasting with huge QR Codes on ad posters. They have setup a temporary display,...

  • Big Screen LED Talking NFC Posters

    • Here's a quick treat = TGIF! See one of the latest ad campaigns in Tokyo using dedicated LED screens & mobile NFC http://bit.ly/gMKER0 While not new, as we posted here...

  • Mobagatown Announces Summer Campaign

    • DeNA's Mobagatown site, which hit 5 million users with over 400 million daily page views back in May, has announced an interesting summer Yukata campaign. In co-operation with Aeon...

  • DoCoMo Selects NEC for Super 3G Handsets

    • NEC announced that theywill develop equipment for Super 3G handsets, following a request for proposal from NTT DoCoMo, NEC plans to deliver commercial Super 3G mobile handsets in 2010....

  • Sharp 906i Handset has Touch Technology

    • DoCoMo announced it's new summer handset line-up last week and, as mentioned, there really is 'plenty of material to wade through'. While seperate posts reviewing the increased Napster video...

    previous post: KDDI 1H Results FYE 2010 :: next post: DeNA Continues English Expansion