IMJ survey on mobile Flash site use in Japan reports increased approval ratings at 72% and preferred over plain html [J] http://bit.ly/9kUWg
The usability laboratory of mobile IMJ opened the result of the investigation concerning a mobile site of Flash to the public on September 7. A mobile site was inspected once or more during the week from 19th to 20th in August, and this investigation was executed by the Internet research for 49-year-old from 15 years old of the whole country where the terminal that was able to reproduce Flash was owned man and woman. The number of valid responses is 832.
The percentage of those who had answered that the Flash site had been inspected was the entire 56% according to the result of the survey. It goes up to 72%, and the number of users who answered, “It likes Flash” and “If anything, it likes Flash” has increased by seven points compared with the last 65% when he or she asked which the Flash site or the HTML site for you to like.
When the Flash site was compared with the image of the HTML site, the Flash site became a result that was 25 points or more higher than the HTML site by the item “Remained in the impression”, “The advanced level is felt”, and “It is refined”. Moreover, it rises more than HTML in a lot of affirmative images like the image, the functionality, the message, and the feeling of excitement, etc. related to the commodity solicitation power.
On the other hand, there were a lot of answers of “It was often” and “It is occasionally” in the item “Because the site was heavy, inspection was discontinued” (74%), “Returned to the previous screen by mistake” (73%), and “It was not possible to move to the screen that returned when starting returning to the previous screen” (71%) when the operational error in the transition of the Flash site had been asked.
It can be concluded that a further convenience improvement of the achievement of movement by the lead making and the capacity decrease because of no hesitation of the user without the stress etc. is requested though it is easy to spread to Flash mobile site in the brand image, and gives the favorable effect from these results to the commodity solicitation with mobile IMJ it. Via IMJ.