You just gotta love this simple yet effective innovation. An online bookstore in Brazil launched a campaign using a new exclusive book with only QR Codes inside.. so far so cool. However, the ‘never ending story’ routinely pulls keywords from Twitter feeds to keep updating the content! The first edition is already sold-out and they are looking at this platform now for future concepts as well. No doubt the good folks over at Denso Wave would be thrilled to hear about this one.
Via Lester Madden:
How would you feel about a book that was different every time you read it? Here is an interesting idea for a book based completely on QR Codes and twitter. The book contains 200 pages, 100 messages of love and 100 messages of hate and can only be read with a mobile phone. As there is no shortage of love/hate messages on twitter the book updates itself every week so it’s always changing.