CyberAgent introduced an unusual mobile SNS platform last month, sensing spring was in the air, targeted at women shopping for a husband. The angle appears to be that ladies create an account, adding portrait profiles of all the guys they know, to share details within their ‘hopefully growing’ network of like-minded girl friends. The twist here – in cute icon loving land – is that the boys are represented as lambs, cows or horses depending on their flirty, lazy or agressive nature.. can you imagine! Any bets on how long until someone comes up with the jungle version of this dude ranch?

According to Tokyo Cherie:

This website Boys Pasture is stirring up controversy among the internet bloggers and the media. The site has been highly criticized for allowing females to treat males as livestock. The website is essentially a cattle fair for eligible bachelors. Much of the criticism mention it is immoral to represent males by animal icons of cows, horses and lambs.

Related posts:

1. Mobile Blogs and SNS Survey
2. The Girls Love Mobile Manga
3. UQ Opens WiMax Girls Campaign
4. SNS Hits Official Menu on Yahoo! Mobile
5. Mobile SNS Age Verification Service

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we been been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!