Girls Mobile SNS to Farm for Boys

CyberAgent introduced an unusual mobile SNS platform last month, sensing spring was in the air, targeted at women shopping for a husband. The angle appears to be that ladies create an account, adding portrait profiles of all the guys they know, to share details within their ‘hopefully growing’ network of like-minded girl friends. The twist here - in cute icon loving land - is that the boys are represented as lambs, cows or horses depending on their flirty, lazy or agressive nature.. can you imagine! Any bets on how long until someone comes up with the jungle version of this dude ranch?

According to Tokyo Cherie:

This website Boys Pasture is stirring up controversy among the internet bloggers and the media. The site has been highly criticized for allowing females to treat males as livestock. The website is essentially a cattle fair for eligible bachelors. Much of the criticism mention it is immoral to represent males by animal icons of cows, horses and lambs.