The PRADA Phone by LG will be available in DoCoMo shops, under the model number L852i, according to this official press release [.pdf]. The companies held a splashy launch event, with senior management in attendence, for assorted VIP guests and the media at the über modern Prada building in downtown Tokyo and Wireless Watch Japan was there of course!

Touting a 3-inch touch-screen and HSDPA 7.2mbs data speed connection with 2 megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity, the luxury brand design handset that has reportedly sold just under 1 million units in 40 countries worldwide will finally be on sale here in June. Full specs after the jump.

The PRADA Phone by LG (L852i) introduces the world’s first advanced touch interface which eliminates the conventional keypad making the overall usage experience a highly tactile one. An extra wide LCD screen maximizes visual impact, allowing the user to benefit from several key features of the phone. Above all, these features contribute to the phone’s beautifully sleek and simplistic appearance.

Glowing icons on the face of the phone disappear when not in use to reveal a pure, un-adulterated black exterior. The phone is ultra thin (just 12.7 mm), nonetheless it hosts an array of additional multimedia functions, including i-motion video playback. It also boasts an external memory slot, allowing the user to increase memory capacity for images, music and film clips.

The glamour queens are racing down Omote Sando dori as we type this post..

The PRADA Phone by LG (L852i)

Design
Size/Weight : 101 × 54 × 12.7 mm / 92g
3.0” Full Touch screen (WQVGA) TFT LCD.
Tactile Feedback on Touch Screen w/ vibration

2. Multimedia
i-motion (MPEG4, H.263)
ACC, ACC+
SD-Audio, SD-Binding
Music&Video Channel, ChakuUta Full
Multimedia player (Document Viewer)
Key tone effect

3. Camera
2M pixels CMOS (Schneider KREUTZNACH certified)
Sub camera
Camera Zoom Digitalx2

4. Connectivity
World Wing : 3G Area
Full Browser / i-mode
DATA : High Speed 7.2Mbps
Network : FOMA 800Mhz / 2100Mhz

5. Capacity
Memory: 2Gb Flash/ 1Gb SDRAM
External memory : microSD
Battery : 900mAh (1ea)
(talk time / standby : up to 140min / 350h)

Related posts:

1. NTT DoCoMo Camera Phone Offers World’s Highest Resolution
2. DoCoMo to Introduce P505iS: World’s First Auto-Focus Camera Phone
3. Australia’s First 3G i-mode Phone
4. Microsoft Scores First Windows Mobile Japan Deal
5. DoCoMo Announces Nokia 3G Phone

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!