Mobile Content Networks (MCN) announced the launch of allwords a new mobile content advertising network that enables mobile content providers to purchase all keywords in popular vertical content categories (music, images, games, shopping, etc) in order to increase user traffic, clickthrus, and conversions. Mobile network operators and portals also benefit from an important new revenue opportunity associated with the sale of category based keyword advertising.
With allwords.net, mobile content providers and their agencies can directly manage advertising budgets and content category promotions, can measure user response directly, and can adapt quickly to changes in user interests in order to maximize sales. Depending on the content channel and content provider, allwords.net enables content providers to purchase either Content Listings on a Pay-Per-Click (PPC) basis or Affiliate positions on a Pay-Per-Action (PPA) basis, thus increasing flexibility and extending promotional budgets. Full details via JCN Newswire