JiJi Press is reporting that Japan mobile market leader DoCoMo slipped to third place in annual mobile phone subscriber growth, for the first time, in 2007 based on TCA data released Thursday. Industry-wide subscribers grew 5.9 pct year-on-year with DoCoMo still holding a commanding lead in market share of 52.9 pct, followed by KDDI with 29.4 pct and Softbank with 17.5 pct.
KDDI Corp. topped the list for new-subscriber net additions, for the second straight year, while Softbank Mobile, replaced NTT DoCoMo for the number 2 position. In December, Softbank won the new subscriber war for the eighth straight month. Net customer growth totaled 2,329,400 for KDDI, operator of au-brand service, 2,115,800 for Softbank and 936,700 for DoCoMo, according to the report. Via JCN NewsWire