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According to IFPI, the third single by an anonymous quartet of Japanese medical students has become the first full-track mobile download anywhere to sell a million copies. This digital music milestone belongs to Aiuta (“Love Song”) by GreeeeN, a new act signed to Universal Music Japan. The track was released on May 16 as a full-track download for mobile, and its popularity spread rapidly through web, radio, SNS and word-of-mouth exposure.
In addition to the million-selling format, Aiuta is available as a ringtone, ring video and ringback tone. Its sales to date across all digital configurations exceed 3 million, affirming GreeeeN’s status as the year’s most successful new act in Japan.
Aiuta is also hugely popular in physical form, with sales of more than 250,000 singles to date. GreeeeN’s first album, A Domo Hajimemashite (“Hi, How Do You Do?”) has sold 550,000 copies since its release on June 27.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!