Bandai Networks has announced a new mobile phone service that allows cameraphone users to take a photo of a CD cover or poster and search for the information about that artist or band. Users can then click the link in the returned content to easily access a mobile site containing detailed product info. and (hopefully) purchase related products directly from their phone. Those sneaky capitalists!
Evolution Robotics ViPR technology detects and recognizes visual patterns by applying specially developed algorithms to look-up an extensive database of candidate objects residing on a remote server. The object ID is then used to select the associated content to be sent back to the user’s cellular phone.
Having partnered with music label company Label Mobile, Bandai Networks digitized more than 150 thousand of label’s CD covers, which cover the large part of the domestic market. The service is oriented at DoCoMo cameraphone users and available at no charge to them. To start using the service users need to download a Java application – iappli – that is compatible with DoCoMo’s handsets only at this moment.