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Seron over at What Japan Thinks translated a recently-published report from infoPLANT looking at access trends of blogs and SNS from both mobile phones and PC’s. Conducted between the 15th and 22nd of May 2007 3,709 people self-selected themselves to complete a public survey offered through the NTT DoCoMo iMode menuing system. 61.9% of the sample was female.
Some of the interesting comments – Full Details Here – noted:
– The trends for males was strange; only a third of teenage boys visited SNSs, but a majority of both those in their twenties and in their fifties did. For women, there was a much simpler trend, the younger the more frequently they visited.
– Significant peaks appeared with sports for men over fifty, games for teenage boys and the older women, cartoons and comics for teenage boys and girls, news for the over-fifties of both sexes, and cooking for the older women.
– The percentage having a blog was quite constant for all male age groups, but there was a very noticable trend for females; over half of teenage girls had one, whilst less than a tenth of over fifty women kept one.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we been been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!