Seron over at What Japan Thinks translated a recently-published report from infoPLANT looking at access trends of blogs and SNS from both mobile phones and PC’s. Conducted between the 15th and 22nd of May 2007 3,709 people self-selected themselves to complete a public survey offered through the NTT DoCoMo iMode menuing system. 61.9% of the sample was female.

Some of the interesting comments – Full Details Here – noted:

– The trends for males was strange; only a third of teenage boys visited SNSs, but a majority of both those in their twenties and in their fifties did. For women, there was a much simpler trend, the younger the more frequently they visited.

– Significant peaks appeared with sports for men over fifty, games for teenage boys and the older women, cartoons and comics for teenage boys and girls, news for the over-fifties of both sexes, and cooking for the older women.

– The percentage having a blog was quite constant for all male age groups, but there was a very noticable trend for females; over half of teenage girls had one, whilst less than a tenth of over fifty women kept one.

By Ken Yasumoto-Nicolson from What Japan Thinks

Related posts:

1. Info Plant’s Paid Mobile Site Survey
2. Info Plant Mobile Users Survey
3. InfoPLANT’s Handset Market Survey
4. Results of Survey on Cellphone Usage
5. Girls Mobile SNS to Farm for Boys

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!