With the flurry of activity around here lately we are somewhat behind on rolling out this quick video clip shot at SoftBank Mobile’s new Flagship store in Harajuku. Wisely located in Tokyo’s mobile youth grand central, and mere blocks away from KDDI’s Designing Studio, the company was handing out chocolates (a nice touch for Valentines day) and even had a few SoftBank Hawks baseball team personalities in the house to help celebrate their New Open launch event.

While Kitty-chan was apparently not available to promote her newly announced Swarovski Crystal handsets there was a good selection of the latest super sparkle designs, under glass, front and center. Of course the colorful 812SH Pantone series by Sharp were also easy to spot, however, for the most part there was not much in the way of selection for live working models on offer. That being said it’s certainly better than this Virtual Life SoftBank Mobile shop and hopefully the company will get more test-drive units on display in the future. As for our first impressions; it’s a definite improvement, in both size and location, when compared to the Vodafone’s earlier Megastore attempt in Shibuya several years ago.

Related posts:

1. SoftBank Mobile Announces New 3G Phones
2. SoftBank Mobile Comes Out Swinging
3. SoftBank Mobile Unveils New Models
4. Motorola and RIM Rolling in – SoftBank a No-Show?
5. SoftBank Announces First Branded Handset

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!