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McDonald’s Japan and NTT DoCoMo announced today that they have agreed to jointly promote e-marketing based on DoCoMo Osaifu-Keitai e-wallet services. The undertaking will include the establishment of a joint venture company to plan and manage e-marketing promotions to McDonald’s newly planned membership club, and the introduction of DoCoMo’s iD platform for mobile-phone credit cards and ToruCa information-capture service at McDonald’s stores.
The joint venture company will aim to quickly launch services by integrating the massive customer bases comprised of McDonald’s 1.4 billion annual customers and DoCoMo’s 52 million mobile phone subscribers, as well as their respective brands and know-how. The company will be established in July 2007 with paid-in capital of 300 million yen, 70% coming from McDonald’s and 30% from DoCoMo.
McDonald’s plans to establish the membership club by October 2007 to offer enhanced membership services and to strengthen customer loyalty. Members of a current membership club will be invited to join the new club. Mobile services for iD credit-card payments and ToruCa information capture will be introduced in McDonald’s stores throughout Japan beginning in October 2007. Press release Here.
Maybe they’ll even open a virtual store next to this maids cafe in 2nd Life’s Akihabara section!
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!