NEC Electronics is looking for a sharp increase in profitability based on sales of platform ICs, particularly for mobile phones, according to CEO Toshio Nakajima. Last year, NEC Electronics had an 11 per cent market share in WCDMA baseband chips, behind Texas Instruments (TI) 42 per cent market share and Qualcomm’s 26 per cent, according to analyst iSuppli. Behind the plan is the development of platform ICs such as envisaged by the recent Adcore-Tech consortium between NEC, NEC Electronics, Matsushita, Panasonic Mobile and TI.

According to Nakajima: “By developing a wide range of platforms with common architectures and interfaces, there is greater efficiency in development as well as the ability to provide customers with complete and easy to use solutions.”

Although NEC Electronics is separate from NEC, with its shares independently quoted on the Tokyo stock exchange, NEC holds 70 per cent of the company’s voting rights. NEC Group accounts for 9.5 per cent of NEC Electronics sales. Continue>>

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Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we been been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!