Asahi Breweries has teamed up with Willcom to give away 5,000 1-Seg digital TV watches. According to the Willcom contest info page: “By inserting W-SIM in a slot, you can make a telephone call and use mail over the microcell network of Willcom.” No info on the hardware specifications, such as battery run time, etc., that we could find in a hurry; however, we’re looking forward to seeing these units popping up around town and are actually just rushing out the door now to buy a flat of brews so we hopefully get one of our own!

Smooth move for both Asahi and Willcom to co-operate on this. It would be great to get some details after the campaign ends. At the very least it raises both profiles and will get a few more people interested in digital TV and in taking a test drive on Willcom’s PHS network!  Via: DWT

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4. New Spectrum to Encourage Competition
5. Digital TV for American Mobile Phones

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we been been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!