Willcom, Microsoft and Sharp have introduced their next generation smartphone. The Zero3 [es] is powered by Intel’s PXA270 CPU at 416MHz, with 128MB of flash memory and 64MB of SDRAM. In addition to the Windows Mobile 5.0 (Japanese) operating system, the phone also comes with the Opera mobile browser and Flash pre-installed. It has a 1.3-megapixel camera, miniSD removable memory, a USB 2.0 port and QR code reader. According to the press release, they are working on seperate W-Fi, Bluetooth and 1Seg TV tuner cards to be released at a later date.

The W-Zero3[es] measures 56 x 135 x 21mm and weighs 175g. Willcom will begin accepting reservations for the phone on July 14 and it will go on sale on July 27. It will cost ¥29,800 (US$261) with a one year service contract. Improved battery performance compared to their orginal Zero3 design, based we would guess on the smaller screen size, results in either call time of about 400 minutes or with backlight data usage time of 300 hours. Full specs (in English!) for Willcoms handset fleet are available Here

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1. Willcom Announces New Zero3 Smartphone
2. Willcom Introduces New Smart Phone
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4. Willcom Sees Strong Initial Sales
5. Microsoft Scores First Windows Mobile Japan Deal

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!