Usen Corp. plans to begin a free video distribution service for cellular phones on March 27, with the goal of attracting 3 million registered users in the initial year. Videos, each lasting no more than five minutes or so, will be transmitted to users of 3G-handsets that support video and high-speed data communications functions once they register their personal information, including ZIP codes, sex and email addresses. No fees will be charged, but four short commercials will be inserted into each programme.
The service will likely start with around 20 programmes, but the offerings will be increased to around 50 over time. Some of the programs will be produced specifically for the service’s main target audience ? women in their late teens to early 30s.
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