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Usen Corp. plans to begin a free video distribution service for cellular phones on March 27, with the goal of attracting 3 million registered users in the initial year. Videos, each lasting no more than five minutes or so, will be transmitted to users of 3G-handsets that support video and high-speed data communications functions once they register their personal information, including ZIP codes, sex and email addresses. No fees will be charged, but four short commercials will be inserted into each programme.
The service will likely start with around 20 programmes, but the offerings will be increased to around 50 over time. Some of the programs will be produced specifically for the service’s main target audience ? women in their late teens to early 30s.
Also see filed under Information Technology:
Panasonic Mobile Communications had the top share in 2005 domestic mobile phone shipments, according to IDC Japan, making it the first time that Panasonic Mobile took the lead since IDC Japan began the survey in 2002. The combined share of the top four companies was 62 percent, which is 6 percent rise from the year-earlier combined stake. Continued >>
Macros Japan, a firm that develops and sells communication control equipment that makes it impossible to use mobile phones in specified areas, announced that it has started marketing devices for use in medical institutions. The device emits radio waves on the same frequency as that of mobile phones, thereby blocking communication with base stations. Continued >>
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!