Dentsu Enters FIFA Broadcast JV
According to a recent press release, FIFA has announced its decision on the distribution for the Asian broadcast rights to the 2010 and 2014 FIFA World Cup and all FIFA Events between 2007 and 2014 following a tender process that was started in the autumn 2005. It has appointed a newly-formed joint venture established between two of its long-term partners, Infront Sports & Media, the international sports marketing company, and Dentsu, the Japan-based advertising company. The rights included in the appointment are in the categories of television, radio, broadband internet and mobile broadcasting in key Asian territories.
The joint venture company is co-owned by Dentsu and Infront and is headquartered in Singapore, where it will carry out the marketing activities as FIFA’s exclusive sales representative for the Asian region. The Japanese TV rights for the FIFA World Cup in 2010 and 2014, which were previously awarded to Dentsu in March 2005, do not form part of the new JV company.
Full press release here