Naked News, which features anchors and reporters who disrobe during newscasts, launched its risque take on current affairs in Japan Tuesday. Beneath a banner proclaiming Naked News as “The program with nothing to hide,” Sunrise Corp. CEO Takuya Uchikawa described the service as “a unique concept for the Japanese market.” Sunrise, which specialises in sales of goods and services via the Internet, and Naked News owner eGalaxy Multimedia have set a target of 10,000 mobile subscribers in the first year.
“We would not have dared to come to Japan unless we were convinced that there was a definite market, and we now see there is a massive market here, we have a partner that understands that market and the technological skills to provide an enjoyable product,” eGalaxy Multimedia Inc. CEO David Warga said.
The service initially will be news that is provided for Naked News’ existing markets but with Japanese subtitles. The plan is eventually to produce content in Japan that will appeal to a larger percentage of the population.
Another area being tested concerns the degree of nudity of the presenters. Initially, newscasters will strip to their underwear, but Uchikawa indicated that he hopes to be able to see how far Japanese obscenity broadcasting laws can be bent before they are broken. Continue