In one of the biggest moves yet to push new mobile TV services to a global audience, Vodafone Group PLC will begin this month to offer a mix of world TV brands, European sports coverage and entertainment programs across its international markets. Under its new global mobile TV channel offering, Vodafone will provide popular programs that are easy to view on small mobile phone screens, the operator said Tuesday.

Note: This story appears to be based on Vodafone Group’s 6 December press release. Big V’s new mobile TV service is, we think, not unrelated to an earlier media service & technology rolled out a year ago and quietly test-marketed in Japan. WWJ hopes to bring you a detailed report shortly once we get confirmation from the carrier. — Ed.

Full story here.

Related posts:

1. Vodafone Launches 3G in Europe
2. Vodafone Japan Launches TV Phone Surprise
3. Vodafone K.K. Launches Disaster Message Board Service
4. Vodafone Japan Goes Flat-Rate
5. Vodafone Launches New Handsets & Service

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!