In one of the biggest moves yet to push new mobile TV services to a global audience, Vodafone Group PLC will begin this month to offer a mix of world TV brands, European sports coverage and entertainment programs across its international markets. Under its new global mobile TV channel offering, Vodafone will provide popular programs that are easy to view on small mobile phone screens, the operator said Tuesday.
Note: This story appears to be based on Vodafone Group’s 6 December press release. Big V’s new mobile TV service is, we think, not unrelated to an earlier media service & technology rolled out a year ago and quietly test-marketed in Japan. WWJ hopes to bring you a detailed report shortly once we get confirmation from the carrier. — Ed.
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