Casio Computer Co. Ltd. has indicated it would buy liquid crystal displays from Taiwan’s HannStar Display Corp., aiming to boost its presence in the cell-phone-use panel market without investing in its own production facilities. Casio has agreed to extend to HannStar its technologies to make high-resolution panels. Casio is the world’s largest maker of LCD panels used in digital cameras with a 40 percent market share while HannStar is Taiwan’s fifth-largest LCD maker.
Casio’s flagship LCD plant in western Japan has been running at full capacity, hampering its attempt to expand its sales in the fast-growing market for mobile phone displays. “Limited capacity prevented us from making an all-out entry into the cellphone panel business,” according to a company spokeswoman. “We could have boosted our own capacity or built a new plant. But after thorough consideration, we’ve decided to take the least risky and most secure way.” Continue