Amp’d Mobile announced its acquisition of NINJA Mobile’s development division, which will become a part of Amp’d Mobile while NINJA focuses on expanding its mobile publishing business. The acquisition includes NINJA’s esteemed United States and Japanese development teams and NINJA’s “Rope Platform” technology. NINJA’s Rope Platform is the base upon which the Amp’d community, blogging, dating, commerce, multiplayer gaming, location-based and additional server-driven applications, are being built.
Prior to the deal, NINJA has been a core partner for the technical development of Amp’d Mobile’s proprietary user interface (UI) and custom applications based on Qualcomm’s BREW(R) 3.1. Since Amp’d will focus exclusively on 3G content and EV-DO, the company needed to create a new user interface to take full advantage of the wealth of unique music, lifestyle, entertainment, sports and gaming content that will be available.
Now part of the Amp’d team, the NINJA development group, led by Kiyoto Hirai, NINJA co-founder and former CEO, will focus on producing more original and proprietary BREW(R) applications at Amp’d as the company gears up for launch later this year. Continue