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  • Mobile Phones Scan ColorCode on TV

    Mobile Phones Scanning Color QR Bar Codes on TV

    Interactive television programming is walking out the door and onto mobile handsets, pressuring Japanese TV broadcasters to adapt content and programming. Networks TBS and FujiTV are linking up with ColorZip Japan, a new server-based full-color bar-code technology that synchs TV broadcasts to related digital content for sponsored websites, music samples, contests and prize drawings.

    We spoke with ColorZip Japan CEO Christopher Craney about how ColorCode is developing the Japanese market. Already in talks with telecom providers over having the code embedded onto new handsets, Chris discusses both corporate and individual marketing campaigns for this next-generation bar-code technology. We also interviewed the CTO, Evan Owens, who demonstrated several applications of their product (available for viewing - after the jump - for WWJ subscribers only). Free video run-time: 6:02. Coded for broadband connections only.

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    Posted: 10 August 2005 | Filed: New Tech & Services, Video Programs | Feedback | Print |
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