The KDDI Designing Studio is under siege by storm troopers for the month of July in a concentrated effort to promote the company’s au Auction Star Wars campaign. They have some pretty cool collectables up for grabs to the highest bidder with all proceeds raised going to charity. WWJ was on hand for the launch and while it was disappointing that Darth Vader would not comment on camera, we did manage to shoot a bit of video at the event just for all the dark-side otaku out there.
KDDI has gone all out to boost the content and related services for this project, which includes everything from custom ring tones and EZ books to Flash games, movie trailers and screen savers. It will be interesting to see what the winning bids are on approximately 20 separate lots donated by Lucas Films, you’ll have until 17 August to get a limited edition — one of only 500 made — 24kt, solid-gold C3PO. We’d rather have a chance to win the ubercool Anakin Skywalker Light Saber that looks like it really works!
Free Video Run-time 2:11 — For broadband connections only
This seems like an obvious grand-slam play: KDDI and Lucas Films give a little to get a lot in the way of branding and promotion for their respective offerings and they donate possibly 300,000 yen (best guess at this point) to charity. It demonstrates, yet again, how advanced mobile networks can contribute to increasing an established content provider’s bottom line.
The campaign site [in Japanese] is Here
– WWJ Editors