According to the PricewaterhouseCoopers’ (PwC) report, Global Entertainment and Media Outlook: 2005-2009, the media and entertainment (M&E) industry will increase at a 7.3 percent compound annual growth rate to $1.8 trillion in 2009. The US remains the largest M&E market but not the fastest-growing one. It has been outpaced by Asia/Pacific where China is on track to overtake Japan as the region’s entertainment giant by 2008.

Among the key drivers triggering end-user spending, the report enumerates improved economic conditions and an advertising upswing, combined with expanding online distribution of music, films, books and video games. The new spending will further be spurred by the popularization of broadband internet and wireless technologies.

Full story here.

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Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!