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June 8, 2005

Vodafone K.K. Enlists New Celebrities

Vodafone K.K. just announced that it has enlisted two Japanese celebrities, Junichi Okada and Misaki Ito, to promote the companies services in Japan. Junichi Okada and Misaki Ito will feature in new TV advertisements, to go on air from the end of June, that are part of the current “Vodafone, beyond borders” ad campaign. Advertisements in newspapers, magazines and other media will begin from mid-June.

The “Vodafone, beyond borders” ad campaign sends a message not only about Vodafone K.K.?fs “3 Flat-rates” (Mail Flat-rate, Dual Packet Flat-rate, and Family Call Flat-rate), but also communicates Vodafone K.K.?fs new image and ways of enjoying mobile communications with more freedom. TV advertisements featuring Misaki Ito are scheduled to air from the end of June, and commercials with Junichi Okada are scheduled to begin in mid-July.

Via: Vodafone Press Release [.pdf]

 

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  • Mobikyo K.K. publishes Wireless Watch Japan, organizes MobileMonday Tokyo networking events and operates Mobile Intelligence study tours providing related custom research and advisory services. Mobikyo's founding directors are deeply connected with, respected by, and committed to, Japan's wireless and IT business community. Thousands of managers, planners, engineers and strategists depend on Mobikyo to learn about Japan's unique business models, technologies, contents, services, applications and hardware from the most innovative test-bed market for next-generation mobile industry. "Mobikyo" was chosen for the unique blending of Mobile and Tokyo. However, depending on the kanji character used for kyo, it could also mean association, capital, religion or today. With fantastic support from our clients, partners and affiliates in Japan and overseas, we have become the trusted source of independent market intelligence & business networking connections based in Tokyo.
  • MobileMonday Tokyo is a leading networking organization supporting Tokyo's mobile industry. We launched in September 2004, with over 70 events to-date, hosting an average 100-200 industry delegates. MobileMonday is an open platform for mobile industry visionaries, developers and industry insiders fostering cooperation and business development through live networking events to share ideas, best practices and trends from global markets. Chapters are active in over 100 cities worldwide and new locations continue to launch monthly. Founded in Helsinki, Finland, in 2000, MobileMonday is organized by a global team of 300+ volunteers and it has become the world's largest mobile community network. Details via MoMo Tokyo website
  • Mobile Intelligence offers related custom research and consulting designed specifically for industry executives working in sales, marketing, product development, strategy, venture capital and the media. From private workshops and conference presentations to trend spotting innovation and detailed analysis, our services are based on the direct experience and lessons learned in the Japanese mobile market. We also run a unique in-Japan guided tour service providing market introductions, personal connections and actionable lessons for clients overseas. Delegates take part in seminar and attend inside sessions, at individual companies, in technology showrooms, and -- most importantly -- on the fabled streets of Tokyo. Alumni return home with a competitive edge, integrated awareness and personal contacts moving them to the forefront of new business development. Full details via Mobile Intelligence website