Vodafone K.K. just announced that it has enlisted two Japanese celebrities, Junichi Okada and Misaki Ito, to promote the companies services in Japan. Junichi Okada and Misaki Ito will feature in new TV advertisements, to go on air from the end of June, that are part of the current “Vodafone, beyond borders” ad campaign. Advertisements in newspapers, magazines and other media will begin from mid-June.

The “Vodafone, beyond borders” ad campaign sends a message not only about Vodafone K.K.?fs “3 Flat-rates” (Mail Flat-rate, Dual Packet Flat-rate, and Family Call Flat-rate), but also communicates Vodafone K.K.?fs new image and ways of enjoying mobile communications with more freedom. TV advertisements featuring Misaki Ito are scheduled to air from the end of June, and commercials with Junichi Okada are scheduled to begin in mid-July.

Via: Vodafone Press Release [.pdf]

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Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!