Vodafone K.K. Enlists New Celebrities

Vodafone K.K. just announced that it has enlisted two Japanese celebrities, Junichi Okada and Misaki Ito, to promote the companies services in Japan. Junichi Okada and Misaki Ito will feature in new TV advertisements, to go on air from the end of June, that are part of the current “Vodafone, beyond borders” ad campaign. Advertisements in newspapers, magazines and other media will begin from mid-June.

The “Vodafone, beyond borders” ad campaign sends a message not only about Vodafone K.K.?fs “3 Flat-rates” (Mail Flat-rate, Dual Packet Flat-rate, and Family Call Flat-rate), but also communicates Vodafone K.K.?fs new image and ways of enjoying mobile communications with more freedom. TV advertisements featuring Misaki Ito are scheduled to air from the end of June, and commercials with Junichi Okada are scheduled to begin in mid-July.

Via: Vodafone Press Release [.pdf]