MTV Japan Launches Exclusive Mobile Music Channel

Executives from MTV Networks were in Tokyo to launch their new Japan-exclusive mobile and online entertainment channel, Flux. The service will initially be available exclusively on KDDI through au EZWeb. Subscription fees are set at 315 yen per month. Scheduled to begin broadcasting on June 30th, Flux targets 13-34 year-olds with original Japanese video and animation productions and programming from the global MTV Networks library. Nickelodeon’s SpongeBob SquarePants will splash down onto Flux as well – his first adventures in Japan outside Nick network here. Nickelodeon and MTV are part of the Viacom Inc. broadcasting empire.

Two locally produced animations already signed on are Lightman, described in a press release as “a superhero who battles against the forces of evil,” (no, you’re kidding? Against evil?) and “Hanamoski”, a series of clips “starring an elephant with a very long trunk”. That’s nice. Clips will be broadcast on mobile in 1-3 minute episodes, see the press release for more programming details.