Despite the date, this is no joke. Based on patented technology from ColorZip Media, those old 2D black & white barcodes are about to make a colorful splash into the Japan market. Evan Owens, director of ColorZip Japan, will present a brief outline of the company’s technology at MobileMonday in Tokyo, 18 April. WWJ is rather keen on this concept and we’ll file a report on Evan’s MoMo product demo as soon as MoMo is over. 

From their PR blurb:

A new, cutting-edge code detection technology for 3G and legacy mobile devices. ColorZip’s growing success in Korea has recently spawned efforts to expand business throughout Asia, particularly Japan, with additional initiatives underway in Europe and the United States.

Related posts:

1. Mobile Phones Scan ColorCode on TV
2. Movie QR Codes Coming Soon
3. ColorZip Partners with TV Broadcasters for Mobile Marketing
4. DoCoMo at CommunicAsia 2010
5. Louis Vuitton Styled Custom QR Code

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!