ESPN and The Walt Disney Internet Group are to launch the Japanese version of X Games Mobile, a new content-based service for wireless consumers. KDDI and Vodafone have agreed to make X Games Mobile available to their customers. X Games Mobile will offer X Games-branded content including news and information, screensavers, ring tones, wallpaper, photos, logos, and streaming audio and video.

Earlier this month, ESPN announced the creation of ESPN Mobile, X Games Mobile is ESPN’s first major content-based wireless initiative outside of the US and the latest in ESPN’s developing wireless business. The Walt Disney Internet Group will market X Games Mobile and manage the relationships with mobile phone service providers in close co-operation with ESPN. Via: SportBusiness.com

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Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!