KTF Co., South Korea’s second-largest mobile phone operator, said Thursday its board decided to form a joint venture with Dentsu Inc., Japan’s biggest advertising company, to produce and sell advertisements on cell phones. KTF will invest 2.5 billion won (US$2.2 million) in the Seoul-based joint venture and hold a 51-percent stake, the venture will begin operations in November this year, KTF said.

Dentsu will hold a 14-percent stake and Phoenix Communications Inc., KTF’s local ad agency, will own a 25-percent stake in the venture. Employees of the new company will hold the rest, KTF said. KTF said the partnership will allow the company to expand its reach in the fast-growing mobile phone ad market. Continue >>

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Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!