Vodafone KK has renewed the design and concept of its outlets called Vodafone Shops. Now that its “Sha-mail” service lost its overwhelming power to attract customers, the company is poised to start new mobile information distribution services. The company had a bitter experience in losing subscribers after it reduced the number of the types of the handsets used for its service. handsets. Also see WWJ articles on this from Oct. 8th and Nov. 21st.
Learning a lesson from the experience, it will prepare a wide variety of mobile phones for its 3G service by introducing foreign-made. From October 2004, Vodafone will designate the device compatible with both 3G and GSM as its global standard handset. GSM is currently the mainstream standard in Europe. In line with this move, the company will launch a full-fledged information distribution service that takes advantage of the image processing function and high-speed data communication function of the camera-equipped mobile phones. Continue >>