v-live
v-live

v-live

V-Live to Become Y! Ketai

Softbank recently announced, in Japanese only, more information about their new branding strategy to take effect on 1 October. The SoftBank Mobile portal site will change from Vodafone live! to Yahoo Keitai!, while other Vodafone live! services will change to S! services – for example, S! Mail and S! GPS Navi; even V-appli will become S!-appli. We also noticed that all new handsets will include a Y! button (like DoCoMo’s famous i-mode shortcut key) that will take users straight to the Yahoo Japan portal and other Softbank services.

Gaming Set to Repeat Mobile Music Success

Mobile Music Hot but Mobile Games will Blaze! by Mobikyo KKAs mobile music settles into a steady mainstream growth cycle, with now-well-established hardware and content offerings, many industry watchers are looking towards the Next Big Thing. We think they need look no further than portable gaming, which is set to take mobile by storm. All the ingredients for mobile gaming success are in place: key platforms, faster 3G networks, affordable and flat-rate data, and a keen, heavy using youth demographic that continues to display a never-ending quest for hardware upgrades. Take a look around the streets of Tokyo, and the conclusion is unmissable: gaming for mobile devices is set for impressive growth in the next few years.

To date, the limiting factor has been the actual devices, as it was at one stage with music. The Nintendo DS and Sony PSP, much like Apple’s iPod, have proven to be early major hits as stand-alone units, having sufficient onboard CPU and memory capabilities to run some intensive games. In view of the success of porting the well-known ‘Walkman‘ onto mobile phones, can it be that long before we see the PSP label on a prototype cell phone from Sony Ericsson?

The photo tells it all. Taken recently by WWJ digital media director Lawrence Cosh-Ishii in suburban Tokyo, it shows a group of mid-teen boys waiting for a train at Shimo-Kitazawa station; all are playing with a PSP, blissfully ignorant of the huge poster for KDDI/au’s new music campaign. Note also that the recent BREW 2006 Conference issued a release with the news that Qualcomm and Microsoft will port MS ‘Live Anywhere’ for X-Box 360 gaming onto BREW-enabled mobile handsets. If you don’t think these tech giants have got it right, just watch what the kids are doing!

Real Networks & DoCoMo Sign MOU

NTT DoCoMo, Inc. and RealNetworks, announced today that they have signed a memorandum of understanding (MOU) on February 15 as a first step to jointly deploying RealNetworks’ Mobile Streaming Server software to facilitate new video streaming capabilities that DoCoMo will add to its existing V-Live service(tm). The enhanced V-Live service would create an open environment to enable content providers (CPs) to use their own multi-format, cross-platform Helix Mobile servers, to stream video content over the Internet to FOMA handsets.

NTT DoCoMo, Nippon TV Form Business Tie-Up

DoCoMo said today that it has agreed with Nippon Television Network Corp. (NTV) on a business tie-up to develop content and related services that combine mobile communications and conventional TV programs. Under the agreement, the companies will form a seven-year limited liability partnership, D.N. dream partners LLP, on April 3, 2006 (tentative), with DoCoMo investing five billion yen and NTV five billion yen. The partnership will invest in content and also develop content itself, including TV programs that can be viewed with mobile phones.

Israeli i-mode in Trouble?

Launching the i-mode platform last September was supposed to be Israeli wireless operator Cellcom’s most important innovation in years, and one of its most significant ever. It was designed to distinguish Cellcom from the other wireless operators and substantially boost the company’s content revenue. Timing is everything in life, and that’s true for i-mode, too. Its fate was sealed the moment that Cellcom’s new owners replaced the company’s management. The new team, headed by CEO Amos Shapira, doesn’t believe that i-mode should be Cellcom’s main content platform. (We’ll take this article with a pinch of wasabi for now — Eds.)

3G Network Limitations Define Mobile TV

3G Network Limitations Define Mobile TVIt’s rare for WWJ editors, a jaded bunch, to get too excited about new service announcements, but on 6 December, we jumped on this fresh Vodafone press release that seemed to herald the emergence of the rather cool, made-in-Japan ‘Vodafone Live! BB’ (BB= broadband) music- and video-download service into the Group’s European markets. Vodafone live! BB uses the ‘i-Pod model’ to get large media files onto mobile phones, avoiding network traffic fees and should be, we have always thought, a no-brainer for export to Vodafone Opcos outside Japan. Don’t mobilers everywhere want to save on packet/data fees and get audio and DVD-quality video onto their handsets?

Navitime Japan Goes Global

NaviTime Japan have announced that their overseas map retrieval service will be available as of 1 August in the UK, France, Germany and the US. Running on the i-Mode and v-Live menus, Japanese tourists will be able to determine the best guided directions from a car, a subway or on a walking route. The firm said the service, offering event information such as sports, theater and festivals along with hotel info in the target travel destination, allows users to confirm sightseeing, restaurant and store locations from their local maps.

Panasonic to Launch GSM 3G Mobile Blitz

Today, Teruo Katsura and Panasonic Mobile Communications announced something we’ve been lusting for over two years: A Japanese maker with brilliant technology showing the true grit to attack the world market!

We were fiddling around with Panasonic’s new FOMA 900i-series phone (not at a store near you in Europe or the United States, unfortunately) and noticed the plastic battery cover kept on falling off. At that moment, Katsura-san, managing director and member of the board of Panasonic Mobile Communications Co. Ltd. (PMC) – who we were rubbing shoulders with – turned around and said “Don’t Worry! These are only the test models!” We had a great chat with Katsura-san, who earlier today announced Panasonic’s aggressive move into GSM, Europe, Asia and the world; but that, the X700, the X60, and X66 are for later in this article. Having handled the P900i, we think it’s a cracker. It’s sleek and light and full of action, a folding design that’s beautiful in its simplicity and feather-light to touch (Oh! So far has FOMA come…!) but packing a full 3G punch – plus an SD card that plugs into a whole range of Matsushita/Panasonic equipment for what the marketing guys used to call a “richer multimedia environment.” Heavyweight congratulations to Panasonic for delivering a killer 3G phone!

The best news we have is that, aside from our love at first sight with Panasonic’s 900i, the model is alive and well and officially on sale mamonaku (soon). Of course, that could mean anytime from today, Feb. 10, to the next 10 days, although for probity’s sake, Totaro Uchiyama, manager of PMC’s Overseas Mobile Terminal Division, says the launch will be before the end of February.

3G Mobile Forum 2004 Conference Coverage

The difference between walking the walk and talking the talk was painfully clear at last week’s 3G Mobile Forum 2004 conference held but a home run away from Tokyo Disneyland’s Magic Mountain. The four-day event hit the airwaves running with a keynote from NTT DoCoMo’s Keji Tachikawa, who was able to reconfirm DoCoMo’s solid plans for FOMA through the year. But given the surplus of inertia that’s dragging 3G launches– actual and putative– the conference swayed on the tides of optimism and not a little understated recrimination between carriers, contents providers, business platform providers and engineers about the potential if not the reality of 3G outside of Japan, Korea and (possibly?) the UK.

This viewpoint hoists the petard on our exclusive video interviews with mobile phone inventor and 4G actualist Martin Cooper, who tells us about the potential and pratfalls of the wireless world as he sees them 30 years after he made that first call. We also have Playboy.com’s Markus Grindel telling us about the potential for adult content in the wireless environment, and last but definitely not least a high-paced program with prolific author and analyst Tomi Ahonen, a man who single-handedly lends a new meaning to ubiquity; he seems to be just about everywhere in the wireless space, and boy, is he always switched on. We’ll have this terrific triptych of programs up in the coming weeks, but first, let’s take a look at some interesting points at last week’s conference.