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CIAJ Releases Mobile Usage Survey

Since 1998 the CIAJ has conducted an annual study of mobile phone use in Japan and has released this year’s survey results. This report strives to capture the most recent user trends and has added topics which might forcast growth demand in the domestic market, including: handset replacement cycle trends after the implementation of the new purchasing plans, ownership of multiple devices and consumer interest in new services and functions, such as video use. The full report is available Here.

Mobaho to Cease Broadcast Operations

Mobile Broadcasting Corp. has just announced that it will wind down operations of it’s Mobaho! satellite digital services by spring 2009. According to the press release the company face difficult market conditions for it’s subscription model in direct competition with the freely available 1Seg television offerings. Apparently the TU media (subsidiary of SK Telecom) partners based in Korea will continue operations. As Toshiba owns nearly 37% of the venture it is estimated a potential $250M write-down could affect the companies forcasted earnings for fiscal 2008.

Japan Cellphone Upgrade Survey

Seron over at What Japan Thinks posted this translated version of a survey conducted by Goo Research looking into the domestic demand of users considering a handset upgrade this summer. While the results show that perhaps 7% seem likely to buy a new model, one rather interesting result found there is the strong demand for 1Seg digital tv as a required function. Another, albeit less surprising but certainly meaningful, question relating to services confirmed that over 40% consider an unlimited data plan to be important. A few other recent notes of interest about mobile tv coming up after the jump.

Sharp Maintains Top Spot in 2007

Sharp sold the most mobile handsets in Japan during fiscal 2007, with 25% market share, to hold top spot for the 3rd consecutive year according to data released by MM Research Institute. The company boosted handset shipments by an impressive 23% YoY, for a total of 12.76 million units, setting a new record as their Aquos branded LCD models proved to be a popular choice with growing consumer demand to watch 1Seg digital tv broadcasts. Overall, the domestic handset sales increased 2.9% to a new record of 50.76 million units.

Disney Japan Prepares for Launch

Walt Disney Japan held a press conference in Tokyo to introduce their new “Disney Mobile” service which is slated for public launch on March 1st. Although the company will run the business as an MVNO, it emphasized that the service will be distributed in collaboration with SoftBank Mobile with the same “White Plan” price package offerings. There’s a nice Flash video on the home page Here.

DoCoMo Strikes Back with 905i-Series

DoCoMo Strikes Back with 905i-SeriesDomestic market incumbant NTT DoCoMo came out with all guns blazing during their press conference at the Grand Park Hyatt in Tokyo on November 1st. For the first time ever they combined the launch for both of their upcoming 700 and 900 series models – a record 23 handsets unveiled at once – and the announcement included several new service offerings as well. Marking another notable difference from previous line-up introductions was the absence of Natsuno-san, famed ‘father of i-mode’ and always energetic MC, from the stage.

The companies flag-ship 905i-series included 10 models which will all come fully loaded with high-speed HSDPA, 1Seg digitial-tv, DCMX m-commerce, GPS, 2in1 dual-sim identity and enabled with GSM chipsets to allow global roaming complete with voice-to-text translation capabilities for English, Chinese and Japanese. Further enhancements in handset design include increased multi-media applications in motion sensor gaming, flat-rate music subscriptions and i-motion videos along with updated i-area mapping and cell broadcast emergency announcement services and Flash Lite 3 pre-installed all coming as standard features across the board.

KDDI Announces New Handset Models

The fall and winter 2007 handset season is officially upon us now with au announcing their new series of models will hit the dori by middle of November. The latest line-up also claims one ‘world first’ with a co-op between Samsung and Hitachi, on the W53H – Wooo, touting a 2.8 inch QVGA organic EL display targeting users hooked on 1Seg digital-tv. More details with pics and links after the jump.

AU Design Project Announces InfoBar2

Based on the success of the original InfoBar model, the first handset from KDDI’s in-house design team which was released in October 2003, followed by the same candy bar styled Talby by Marc Newson a year later, the AU Design Project has just announced the long-awaited InfoBar2. Available on Oct.31st in four colors, this latest model touts a 2.6-wide inch QVGA organic EL display with a 1Seg digital tv tuner, FeliCa m-commerce and GPS functionality. The full specs (in Japanese) are available Here.

Japan Mobile Phone Sales for Q2 of 2007

Gartner is reporting that worldwide sales of mobile phones to end users in the second quarter of 2007 reached 270.9 million units, a 17.4 per cent increase from the same period last year. In Japan, sales to end users in the second quarter of 2007 were 12.1 million units, an increase of 10.3 per cent from the second quarter of 2006 but a decline of 17.5 percent from the first quarter of 2007.