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On June 16th 2004 DoCoMo held a press conference at the Teikoku Hotel to introduce the world first commercial launch of NFC enabled mobile phones. While the 10th anniversary is coming up next week, we have not seen anything about it (yet), suppose that’s why you love us.. as we’ve always been ‘just slightly’ ahead of the curve.

Yet another exciting visit to Barcelona for the annual ‘must-do’ Mobile World Congress event, with a record 85,000 folks in attendance this year, it was classic chaos as always with more than 1,800 exhibiting companies showcasing across 98,000 square metres of hall space and 3,800+ international media covering the action.

DoCoMo is always an interesting player to watch, and not just by comparison within our domestic market. Recently they made a clear ‘Mid-Term Vision’ statement shifting focus towards a so-called ‘Lifestyle Services’ company. Fair guess at first-blush on this for most folks overseas would be somewhere between ‘sure, nice PR speak’ and ‘good luck with that’ based on experience with their own local telcos. However, for those who have paid attention, again not just in Japan, the increasing action in OTT (as noted *importantly* below) and the 4th Wave concept are well upon us here.

For those who went, a record 72,000 delegates, guessing you’ll have to agree: there was a certain ‘shift’ feeling at Mobile World Congress in Barcelona this year. If you didn’t manage to attend there’s plenty of material to review out there, suggest the Show Daily, simply put – as always – far better to have been there in person to compare the new vibe with years past.

Maybe good to start here with a defining quote by Benedict Evans via an otherwise confusing (innovative or not?) WSJ post: “It is a trade fair, but a trade fair for a $1 trillion industry.” Yes, it seems we are all grown-up now. While the energy is evident, the players are changing and the buzz generated years ago by the addition of App Planet, and collectable ‘droid pins, has given way to a more matured atmosphere. Rushing between those huge halls we saw many clearly pleased, and a few panicked, faces.. but most notable was the Silence. A signature background music theme is def. in order for future gatherings.

Sorry – but – this Japanese Tech Myths Debunked article by Jacob Lewis @GizmodoUK needed a quick +reality+ check: http://bit.ly/MqcwSf