Euro Feedback and the Future of WWJ
WWJ subscribers did a great job of summarizing and opinion-izing on the state of the mobile Internet in Europe, and I would venture that the information contained below in today’s newsletter probably couldn’t be purchased anywhere – or if it could, the cost would be substantial. My overall take after reading, editing (slightly), and collating the responses is that – Wow! – Europe’s come a long way in the past two years. It strikes me that Europe 2003 is akin to Japan 2000, with new networks, data services, and innovative business models all being trialed, proven, and – in some cases (Did someone say “KPN i-mode?”) disproven.
Cees van den Heijkant, CEO of KPN Mobile The Netherlands, knows wireless Internet almost better than DoCoMo does. His company studied the model, stripped it down to basics, and last April birthed a bouncing baby i-mode that now claims over 200,000 subscribers (starting with only a single, less-than-spectacular handset, no less). Not bad for a process that took a year-and-a-half, required entirely new thinking on how to manage data services, and involved a lot of effort to, as he puts it, “understand how you’re going to bring the content to the customers.” Don’t miss this program!
Java continues to be one of mobile Japan’s little-told success stories. We drop by J-Phone/Vodafone to find out who’s using Java, how “applis” are loaded onto the portal, and how “desktop” applications function. Already, Java content providers are focusing on the desktop appli as a way to capture and maintain new subscribers, since the always-on functionality tends to drive loyalty. We also get a live demo of downloading and running Java games. There’s an ecosystem brewing here, and the aroma is pure success. Wireless marketing heads everywhere: Pay Attention!