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DoCoMo Introduces 703i Series with Ten New 3G Handsets

DoCoMo Introduces 703i Series with Ten New 3G Handsets by Mobikyo KKDoCoMo today announced the development of new 3G FOMA handsets – the 703i-series plus the D800iDS and SO903iTV. The 703i-series consists of eight models: N703i, P703i, D703i, F703i, N703iD, P703i, SH703i and SO703i. Most of the models are extra slim, with the N703i (image at right) and P703i being the thinnest 3G clamshell handsets in the world, at 11.4mm each, as of 15 January 2007 (and according to the company).

Our Wireless Watch Japan Web Video Triple Play article posted 10 November has a quick shot of Natsuno-san with these new extra-slim handsets.

The new 703i-series handsets made by NEC, Panasonic, Mitsubishi, Sharp, Fujitsu and Sony Ericsson have features ranging from full-track music, Mega Appli gaming and DCMX mobile commerce to document viewer and full mobile web browser. A couple of interesting design notes; Fujitsu’s F703i model is water-proof and claims to be completely safe in the shower while Mitsubishi’s D703i is Japan’s thinnest candybar-style cellphone available, at 9.9mm thick.

DoCoMo also unveiled the SO903iTV handset equipped with a high-resolution LCD using BRAVIA technology and high-quality audio for viewing “One-segment” (1 Seg) terrestrial digital TV broadcasts. In addition the company announced the D800iDS [.jpg image], which according to the press materials, is a world-first cellphone with two full screens – a conventional upper screen and a touch-screen instead of the traditional lower keypad. The N703iD will be marketed on 26 January. The other 703i-series models and D800iDS are planned to be sold in February, while the SO903iTV is scheduled to be launched in June.

We have images with full details after the jump.

Japan's Still the World's High-Tech Testbed

This past week, WWJ’s own Lawrence Cosh-Ishii, our hard-working director of digital media (and pretty much everything else in our humble shop), appeared on US Web radio program "Into Tomorrow," hosted by Dave Graveline. Dave and his crew pop over to Tokyo each year for the annual CEATEC consumer tech show, and he makes it his business to hook up with a slate of guests who can provide insidery gen on what’s happening in Japan…

NTT DoCoMo Announces New 3G, HSDPA Phones

NTT DoCoMo Announces New 3G, HSDPA PhonesNTT DoCoMo, Inc. and its eight regional subsidiaries today announced 14 new 3G FOMA handsets, including the 903i-series, the ‘SIMPURE’ series and N902iL. All 11 new 903i handsets provide a wide range of entertainment functions, said the company. They are equipped for DoCoMo’s Chaku-Uta Full full-track music-downloading service. Five models can play tracks transferred from PCs that were used to download music from sites such as Napster Japan, which offers unlimited access to approximately 1.5 million downloadable tracks for a flat rate. HSDPA-capable models work with the Music Channel service, which enables up to two music programs to be downloaded automatically during the night, and the expanded i-motion video clip for downloading up to 10MB files. All models are compatible with Mega i-appli rich applications, and some are also equipped for “One-segment” digital terrestrial broadcasting.

The new 903i-series offer a number of improved conveniences for daily life. They have IC cards with triple the storage capacity of conventional models, and they come preinstalled with software required to use DoCoMo’s DCMX mobile credit card on DoCoMo’s iD platform. Six 903i models are equipped for the Keitai-Osagashi Service, a GPS service that enables a misplaced handset to be located with a PC.

DoCoMo September Presser: Nakamura Emphasizes 3G Coverage

The September presser with NTT DoCoMo’s President Nakamura contained some interesting bits of info on 3G coverage; WWJ subscribers can log in and listen to the entire event on MP3 audio (see today’s Viewpoint).

Yes, I know that there has been an ongoing drumbeat in the media reporting spotty coverage for FOMA users. But Nakamura devoted a lot of time to explaining their ongoing and upcoming base station and 3G FOMA network coverage plans, emphasizing that the carrier would boost coverage at “JR stations, universities, junior colleges and high schools.”

Gracenote and Muze Partner to Create Integrated Offering

Gracenote and Muze today announced a multi-year partnership to offer the industry’s most comprehensive and accurate global media identification and rich content solution for consumer electronics and mobile phone devices, as well as PC applications. Offering a comprehensive collection of content for entertainment products currently available in North America, Europe and other parts of the world, Muze provides album art, album reviews and artist biographies for the industry’s most influential and popular artists of all time. Integrating Muze’s award-winning editorial content with Gracenote’s industry-leading music identification technology, services and global information database will allow digital entertainment companies to easily offer their customers an enhanced media experience anywhere they ship products in the world.

NTT DoCoMo Buys Into Tower Records Japan

NTT DoCoMo Buys Into Tower Records JapanIn a deal that puts a new spin on mobile music promotion in the Japanese market, DoCoMo announced a partnership with Tower Records Japan opting to buy 42 percent of the music retailer for 12.8 billion yen ($109 million). Scheduled to go through by late November, the deal will make DoCoMo Tower’s single largest shareholder. The music retailer operates 78 Tower Records stores and 31 Wave music outlets. Tower’s motto in Japan is "The Best Place to Find Music" but will DoCoMo find it the best place to create musical revenue?

Taking the stage at a Tokyo press conference November 8th, Takeshi Natsuno, senior vice president and managing director of NTT DoCoMo’s multimedia services department, and Hiroyuki Fushitani, president and chief executive officer of Tower Records Japan, gave the press few details on their upcoming fusion of telecom and music marketing. Not surprisingly, projects center around DoCoMo’s Osaifu Ketai (mobile wallet) platform for 3G handsets. Users will be able to wave their mobile phones over displays at Tower stores to download coupons or purchase CDs, picking them up at the sales counter on their way out. From this winter phones equipped with DoCoMo’s ToruCa (toru, capture; Ca, card) information-capture service will include Tower reader/writer units to download news on favorite artists, special offers from music labels, ticket reservations, and other music-related information. Tower’s popular redeemable purchase point system will also migrate onto mobile phones.

Japan Mobile Market Myths from Past and Present

Japan Mobile Market Myths from Past and PresentThe recent guest article, Mobile Music Best Practices from Japan and Korea, has resulted in some interesting comments on the web. It seems that the long- wrong-held belief about Japan’s mobile success story is still being attributed to the “There are relatively few people in Japan with a home-based Internet connection, making the mobile Internet more attractive” syndrome. However, it’s clear according to the ITU that Japan’s Internet and PC adoption rates have been much the same as, or even better than, the adoption rates in European countries such as France, Germany and the UK since at least 2001. Another comment we saw regarding the Chaku-uta Full song downloads explained in the article said “it seems to me it may be being marketed (and more importantly used) more as a next-generation ring-tone service than as a true music service”.

This is incorrect. Today in Japan, marketing to encourage customers to upgrade and listen to full-track music on their new mobile devices is everywhere; in print, outdoor and on television commercials, we are seeing massive “i-pod-meets-mobile-phone” promotions. Hence the stereo headphones and J-pop artists making regular appearances to help push the product. Sure, people can use full songs as ring-tones as well (that’s a bonus), but that is not how Chaku-uta Full is be marketed or — more importantly — being used. (And you don’t have to take our word for it. Visit KDDI’s Ad Index site and surf around to watch their current selection of TV commercials.)