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EZ FeliCa Announces New Campaign

KDDI have just announced [in Japanese] a new service that combines their Osaifu Keitai (wallet phone) service with the popular EZ-Navi GPS function. Users will be able to browse their mobile phone for locations that accept EZ FeliCa transactions and then request map directions to guide them there. The Ready Go! campaign will promote use of this system between March 1st and April 30th, with prizes including “Beauty” trips to Korea, onsen (spa) vacations and Edy e-cash certificates. The company offers five fully enabled handset models and this announcement reinforces our main points in this recent article about KDDI/au’s competitive edge in Japan.

2006: Japan's Year of the FeliCa eWallet Phone

2006: Japan's Year of the FeliCa eWallet PhoneAccording to the ancient Chinese calendar, 2006 is The Year of the Dog. More importantly, it’s shaping up to be The Year of the eWallet. Launched last summer, DoCoMo’s FeliCa-based wallet phones are a growing success and competitors Vodafone and KDDI have scrambled to launch their own FeliCa-equipped models.

A recent survey points to wide consumer satisfaction and even the BBC have started reporting on Osaifu Keitai (wallet phones). The BBC’s ‘Click Online’ producer caught up with me last month in Tokyo; they were in town to cover CEATEC, but also wanted the tech and business-model details on DoCoMo’s ‘i-mode FeliCa‘ mobile service, as well as how people are using them. The result was a pretty good TV programme (if I may say so myself), which you can watch on the Click Online site(WWJ subscribers log in for full story).

Vodafone Flips for Felica in 3G Fall/Winter Lineup

Vodafone Flips for Felica in 3G Fall/Winter Lineup

Vodafone follows DoCoMo and KDDI into the brave new revenue world of Osaifu Keitai [wallet phone] introducing its first Felica-equipped handset at a press conference for the Japanese carrier’s Fall/Winter 3G lineup [.PDF]. Four handsets: the 702NK II from Nokia, 703SHf and 604SH both from Sharp plus the 703N by NEC are scheduled for release in October and November. The company is counting on this lineup’s smooth design esthetics, sophisticated hardware and contents to re-ignite consumer interest in the Vodafone brand.

At just 47mm wide the 703SHf is Vodafone’s slimmest 3G handset yet. Besides Felica it has a 1.3 megapixel camera, 2-inch ASV LCD screen and the music player supports AAC and SD-Audio MP3 music files. But who cares. It’s really all about the chip. The Felica IC chip system developed by Sony allows users to swipe Felica-equipped mobile handsets over designated readers and pay for everything from a bottle of ice tea to an airline ticket. DoCoMo started loading it onto their 3G phones in July 2004 and has sold around 5 million Felica-equipped phones so far. The other carriers have seen little choice but to follow. These Sony IC chips have become ubiquitous not by Felica but through the Suica JR train commuter cards which can also be used at shops inside designated train stations and at platform kiosks. Thanks to DoCoMo, Suica is going mobile next year and there are plans to incorporate private train lines and subways into the Suica system as well. KDDI began selling their first Felica handset, the W32S from Sony Ericcson, this month.

DoCoMo to Offer Info-Capture FeliCa

DoCoMo has announced plans to offer an information-capture function, called ToruCa, in their new “Osaifu-Keitai” (Wallet-Phone) compatible handsets to be released this winter. ToruCa will enable users to obtain information by simply waving their phones in front of dedicated reader/writers installed at restaurants, theaters, music stores, arcades and other establishments. For example, when a user buys a CD at a store using the “Osaifu-Keitai,” they can simply wave their DoCoMo phone in front of the store’s reader/writer to retrieve extra information about the CD, artist, etc., and possibly even a promotional coupon offered by the artist’s recording label.

Felica TownPocket Project

NTT DoCoMo has teamed up with Urahara.org and TechFirm to launch a new Felica-enabled service called TownPocket in Harajuku. Customers with RFID chip handsets will have access to easy registration for coupon campaigns, contests and prizes at 153 participating stores in the youth-trendy downtown shopping district. The campaign is set to launch on 8 August and organizers are targeting a total of 300 participating locations in the area by the end of September. [Japanese Press Release]

KDDI Announces EZ-Felica Wallet Cell Phone Service

KDDI Announces EZ-Felica Wallet Cell Phone serviceFresh off the news wire [Jpn], KDDI just announced they are ready to roll out wallet-enabled handsets for their new “EZ-Felica” campaign scheduled to hit the Ginza sometime this September. According to the company, they are street-testing the new BREW-based application program which will offer digital cash together with a range of membership services including loyalty points for registered users. But wait.. that’s not all! KDDI also announced that from January 2006, the company will enable customers to use “Mobility Suica” in partnership with East Japan Railway Company (JR) as well. It seems like only yesterday (actually, December 2003) we reported “KDDI Joins FeliCa Bandwagon”.

Vodafone & bitWallet agree on Mobile FeliCa

Vodafone K.K. and bitWallet, Inc. announced today they would partner to provide Edy electronic money services to Vodafone K.K. Mobile FeliCa-compatible handsets, which are scheduled for an initial target date of October 2005. The main items of the agreement include bitWallet providing Edy electronic money clearing services to Vodafone K.K. Mobile FeliCa-compatible handsets, Edy e-money services to start when the handsets launch, and bitWallet will offer Edy e-money applications as Vodafone-compatible V-applis (these would be downloadable Java apps).

Credit Cards Go Wireless on DoCoMo Felica Handsets

Credit Cards Go Wireless on DoCoMo Felica HandsetsImpulse credit card purchases are set to take a frighteningly mobile turn in Japan after NTT DoCoMo and the Sumitomo Mitsui Financial Group ended several days of speculation to formally announce a strategic business and capital alliance to bring credit card payments onto DoCoMo’s Felica IC-equipped handsets. DoCoMo plans to invest nearly 100 billion yen in the venture, acquiring 34 percent of Sumitomo Mitsui Card’s (SMC) common shares for approximately 98 billion yen (over $942 million), including new shares to be issued by SMC. The technology will be enable users to swipe their Felica handset in front of a code reader and confirm credit card purchases automatically. No definite rollout date was given.

Sure, it’ll be convenient — but is it secure?

Vodafone K.K. Joins Mobile FeliCa

Vodafone K.K. and FeliCa Networks today announced the agreement for introduction of Mobile FeliCa to Vodafone Handsets in Japan. Both companies aim to promote new mobile lifestyles with Mobile FeliCa compatible handsets Vodafone K.K. and FeliCa Networks, Inc. have agreed to collaborate in Japan on the introduction and promotion of Mobile FeliCa, a system which enables contactless IC card technology (“FeliCa”) in mobile handsets.

Big News from FeliCa and Vodafone Japan Trouble Follow-up

From the WWJ newsletter; This week’s news of lasting importance has to be Tuesday’s joint announcement from Sony, JR East and DoCoMo that DoCoMo’s “Mobile FeliCa” and JR East’s “Suica” epayment systems will be merged into a single “Mobile Suica” service. It hasn’t been easy for consumers to keep track of which device to use, where the cash was coming from (their on-card balance, their on-phone balance or other) and where the payment was going to. (For the full article, access the WWJ Newsletter archives here.)