Wireless Watch Japan
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CIAJ Study of Cellular Phone Use

The CIAJ has released their annual report on cellular phone trends in Japan. This year’s study focuses on market trends in handset replacement purchases since the launch of number portability (MNP), the uses of 3G handsets, changes in viewing trends of one-segment digital tv broadcasts with the abundant availability of compatible handsets and interest in other functions, such as m-commerce.

Train 'em up early: kids' phones rock!

I was talking to my accountant last week; she’s a smart, self-employed mid-career professional with a husband and kids and she’s definitely one of the more practical-minded Europeans I know.

We were talking about ‘handys’ (keitai, in Germany), and I told her about the huge success the mobile Internet and 3G are having (still) in Japan, versus in Europe where no one’s making a single (Euro) cent on UMTS. Her reaction was typical, but interesting: “I’m not going to use the phone for sending mail or anything but talking. The keypad is far too tiny. It’s just not in the mindset of my generation.”

KDDI Continues Net Subscriber Advantage

The CDMA Development Group has congratulated KDDI for signing up more new users than their rivals since Japan’s mobile number portability (MNP) rules took effect on October 24, 2006. While more than one million subscribers changed their service provider between October 24, 2006 and January 31, 2007, KDDI has witnessed a net increase of 600,000 3G subscribers. The other Japanese operators have seen a net reduction. Also, when considering all new subscriptions within the three months ending in January 2007, KDDI garnered 67 percent of the total number of net subscriptions.

SoftBank Mobile Subscriber Stats

According to an article on the Financial Times, SoftBank Mobile quietly changed the standard subscriber accounting procedure in October. Their ‘new method’ resulted in numbers which saved the company from having to announce a net loss of customers during their debut month. “The telecommunications group was able to report a net gain in subscribers only by extending the period for which it counts inactive users from six months to a year.. this allowed it to include prepaid subscribers who had not used their mobile phones for nearly 12 months. Japan’s other big mobile operators generally use three months as the cut-off period.”. We had speculated they would post a net loss in October — the TCA numbers for November will be released soon — Stay Tuned.

Wireless Watch Japan's Web Video Triple Play

Wireless Watch Japan’s Web Video Triple PlayIt’s been a fairly hectic six weeks for Japan’s mobile industry and therefore also for us here at WWJ. Starting with the Tokyo Game Show here in late September, followed in short order by CEATEC and DoCoMo’s new 903i-series launch — and combined with the MNP (mobile number portability) official launch on 24 October — it’s been crazy.

Your WWJ staff have also been deep into planning next week’s Mobile Intelligence Japan (MIJ) mission, due to start on Sunday afternoon and we have over 250 folks registered for our next Mobile Monday event at the Canadian embassy on Monday 13 November! Phew!

We know how much everyone enjoys watching our web video programs and so we’ve bundled a few together that were finally produced over the last little while. The Tokyo Game Show was, as always and then some, a super event this year, celebrating their 10th anniversary and was held at Makuhari Messe; WWJ saw previews of DoCoMo’s 903i “Mega Games” while KDDI was running a massive (mobile) multiplayer Bomberman exhibit and SoftBank Mobile stepped out if full force with a wide selection of games targeted at Sharp’s 905SH handset.

Also, we have added our video coverage from DoCoMo’s new 903i-series launch, which introduced a whopping 14 new handsets complete with some interesting 3G data service upgrades as well.

Finally, DoubleClick Japan introduced their “Mobile MK” software and were kind enough to show us a full demo. — Yoroshiku!

Softbank Resumes Mobile Transfer Service

AFP has just reported that Softbank, Japan’s newest mobile telephone operator, have resumed accepting MNP applications after a technical glitch over the weekend that prompted strong criticism from rivals. The Internal Affairs and Communications Ministry ordered Softbank Mobile to study the cause of the problem which occurred after the firm’s system was overwhelmed by the massive number of customers trying to change their operator. Details after the jump.

Mobile Number Portability Price War

Softbank announced it will offer new price plans – lower than DoCoMo and KDDI by at least 200 yen – on the eve of Japan’s Mobile Number Portability launch. Softbank introduced 18 new subscription plans including three packages which allow subscribers to call and message for free at certain times of the day. A recent survey by the Nikkei reported that up to 25 percent of SoftBank customers may switch carriers under the new MNP rule while 19 percent of DoCoMo’s and only 8 percent of KDDI’s users said they may change carriers after number portability.

Number Portability – DoCoMo Relying on Napster Japan

DoCoMo relies on Napster by Mobikyo KKDespite the resounding silence from DoCoMo’s website, Tower Records (part-owned by DoCoMo) have just introduced a joint-venture service with Napster in Japan. The Tower Records Japan-Napster JV will provide music distribution services for PC and mobile from an initial catalogue of 1.5 million songs. The initial service launch only allows content purchased by premium subscribers – a subscription costs 1,980 JPY per month – to be moved from the PC to mobile devices – and at this time only one handset (F902is) is supported.

DoCoMo took a 42 percent share of Tower Records here in November 2005 and – if the on-scene hype at DoCoMo’s booth at this week’s CEATEC consumer electronics show is any guide – they appear ready to announce a more aggressive mobile music device line-up in the coming weeks.

The Tower Records initiative appears not unrelated to DoCoMo’s overall mobile music strategy, which has so far run a distant second to mobile market leader KDDI/au.

Since 2002, KDDI have seen strong traffic, sales and handset popularity with their Chaku Uta, Chaku Uta Full, and Chaku Motion full-track audio and video offering. More recently, their new ‘LISMO’ unified PC/mobile content download and syncing service has started to gain customers, while DoCoMo have only this year in June started pushing Chaku Uta Full.