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the mobile ®evolution

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to find a local guide to help smooth your path. Japan is the cradle of mobile civilization and WWJ has covered this story for over a decade – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and increasingly sharp players are looking at global markets. We have hard-earned industry knowledge and built a trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. best buckle-up!

  • Ode to the Joy of Disruptive Tension – And Zen

    Just a few quick thoughts while we have a moment, as there is always plenty of background activity for us here, to note the musical chair action happening just beneath the surface. Let’s peel a layer on the wonderful example of Game Theory currently taking place related to mobile operating systems and a predictable rise of Tizen over the months and years to come. For a decent current overview on this effort, including what’s new in the 2.0 Magnolia build, see their FAQ section [.pdf]

    As with the demonstrated rise and fall for handset makers; Nokia > Blackberry > iPhone > Samsung.. (food for thought on a separate post about who is gearing up to be ‘the’ next contender there), the same evolution is afoot for embedded operating systems and application platforms as well. While there are nearly as many reasons as new players in that dance, simply put; it’s not a matter of If but When we see a real shift in this space.

    The current environment has two well entrenched incumbents, riding herd on their respective global brands and combined historic resource offerings. The challenge with that ‘lock’ of course is other key players in the value chain have become, essentially, assembly lines and bit-pipes. The handset makers and telcos, generally speaking, have gone along with the current phase – little choice – while examining their options and considering best growth path opportunities.

    As we move towards fast, dependable and affordable network infrastructure combined with ever more powerful handsets, the usage, options, and recurring revenue potential at the client service layer becomes increasingly more valuable. As the operators and device makers consider their desired roles in that new world order, an open-source operating system based on Linux presents clear potential benefit. Looking at the larger so-called Internet of Things future, that exact same logic applies to TV and Auto (etc.) industry players as well.

    So.. what does any of this have to do with Japan? Perhaps note ‘Who’ is Chair of the Tizen Association – see the presentation by Nagata-sensei back in 2012 [.pdf] along with his leading comments on their release during MWC this year. In fact, DoCoMo, and partners, had announced this course of action was on their road-map three years ago and have confirmed they will begin shipping the first Tizen units here later this year.

    It’s tempting to go longer on this theme, for example; will Sprint continue if when SoftBank takes control, but with powerful core members already lining up – and a post AOL era for the mobile web on the horizon – let’s just say that clock is ticking.

    As always, it will be interesting times and we’ll be watching.

    – Lars Cosh-Ishii

    Filed Under: Editors Note

Emobile HSPA Speed Tests

Emobile HSPA+ street speed tests from 5 Tokyo locations, results show downlinks avg. 7Mbs with uploads at about 1Mbs [J] http://bit.ly/B52r9

Machine Translation:

If the transmission rate of HSPA + is used, the monthly fee is chosen from two of the “Super-light data plan 21″ or “Data plan 21″. Super-light data plan 21 is two stage fixed charge system of 2000-6980 yen, and data plan 21 is a limitlessly usable complete fixed charge system for 6980 yen. If “Do not sleep newly” of the long-term contract discount is used, the monthly fee becomes cheap for each 1000-5980 yen, 5980 yen, and 1000 yen. The direct sale price of D31HW is 41,980 yen without the long-term contract discount. When the long-term contract discount is used for two years or one years, it is 17,980 yen.

In this test, to cross JR Yamanote line almost, it measured it in five places. The measurement point is one place in JR Shinjuku Station (Shinjuku Ward) near two-place and Tokyo Metro Kudanshita Station (Chiyoda Ward) near one-place and Tokyo Metro Otemachi Stations (Chiyoda Ward) near one-place and JR Akihabara Stations (Chiyoda Ward) vicinity. All are regions on the area map of the [i-] mobility for HSPA+ Gaging system “Radish Network Speed Testing” of Studio Radish (Kyoto City) was used for the measurement of effective speed. It measures five times a place, and the all are published.

Only the speed of descending 2Mbps level went out of any point though file transfer (FTP) server was set up in the apartment house connected with B [furettsu] line, and the time that hung to the up-loading of the download of the data compressed file on 20MB and the data compressed file on 2MB was measured in this test, too.

It is said that the protocol of the FTP etc. or the communication limitation by connect time, etc. are not done if depending in the [i-] mobility. Therefore, it is thought that there was a cause on the backbone of the line that connects the FTP server or the FTP server, and refuses putting off publishing this time.

It is one day August to execute the metering experiment, and Saturday time is 1:00PM-6:00PM including the test preparation work. It was a little old terminal because of the comparison and the measurement result of “D02HW” (made of Huawei) that had been put on the market when the service of descending 7.2Mbps or less began for the first time in December, ’07 was described in parallel. Via: Nikkei IT.

DoCoMo DCMX Subs Top 10M

DoCoMo just announced total subs to their DCMX credit payment service, topped 10M in Japan on August 24, details in Eng: http://bit.ly/PCYCv

Launched in April 2006, see WWJ Video from the launch event, DCMX reached 1 million subscribers in November 2006, 5 million in February 2008 and 10 million, just three years and four months since the service debut.

DCMX is a service brand for DOCOMO-issued credit cards, which allows subscribers to make purchases using their mobile phones as credit cards via DOCOMO’s iD branded mobile payment platform for handsets equipped with contactless IC cards (Osaifu-Keitai). For security, DOCOMO’s Osaifu-Keitai phones can be locked remotely over the wireless network if misplaced or stolen.

The rapid penetration of DCMX was helped by the popularization of Osaifu-Keitai and iD reader/writer terminals as well as its customer loyalty program. Currently, over 30 million DOCOMO customers use Osaifu-Keitai-compatible handsets and about 60% of all DOCOMO customers are using Osaifu-Keitai services. As of July 31, 2009, there were approximately 420,000 iD readers/writers nationwide. iD is now used in various settings in daily life, such as shopping at convenience stores and electronics retailers, eating at fast food restaurants and taking taxis.

There are three plans offered under the DCMX brand: “DCMX mini” with which payments within a monthly credit line of 10,000 yen (approximately 104.7 U.S. dollars*) will be billed together with the user’s monthly DOCOMO phone charges, the standard “DCMX” plan and the premium “DCMX GOLD” plan.

Subscribers of the standard DCMX and DCMX GOLD plans can earn DOCOMO’s loyalty points (docomo points) each time they make a purchase transaction. They can use these points for DOCOMO product discounts and other customer rewards. In addition, there are bonus point programs at selected retailers or DOCOMO’s online shopping mall.

AU One Brand Garden Mobile Mall

KDDI rolls AU One Brand Garden shopping portal – open to mobile users on all three operators w/80 brands & 5,000 items [J] http://bit.ly/1ZjZ5M

Machine Translation:

This site can be used by directly accessing the site of “au one Brand Garden” even with the au cellular phone and the cellular phone of DoCoMo and Softbank besides PC.

It can enjoy shopping at ease because of an easy operation by the use of “It is au collectively payment” in which the price of the purchase commodity can be adjusted with the telephone rate of au besides being able to access it from various categories on the au one portal to “au one Brand Garden” easily for the customer who uses the au cellular phone. Additionally, it is a credit card as for the payment method price substitution etc. can be used.

The handling of about 80 brands 5,000 items supported by the people with high fashion sensitivity that in one’s twenties and in one’s thirties including popular select shop “UNITED ARROWS” etc. is scheduled at [hajime] of service and having. As for the handling brand, it is scheduled to add it one by one.

The commodity that the customer bought must use the courier service, and usually on around the second on the order day We will deliver it by. The opening campaign such as becoming of the carriage of the commodity free of charge is executed to.

In this cooperation, the render of service and promotion are done as the main sales, and does the merchandise procurement, the site management, and the distribution business, etc. to KDDI.

KDDI aims at the offer of more convenient, more high-quality net shopping by in real time offering the customer profitable useful information for shopping by aiming at the service of its company and cooperation with contents, and doing promotion that uses various media of the advertisement on the EZ news flash and the EZweb site etc. to its maximum, and making the best use of the knowhow of the fashion mail order that cultivated. Via KDDI PR

Toshiba Smartphone Review

Review of Toshiba T-01A smartphone for DoCoMo, WiMo 6.1 Pro, Snapdragon 1Ghz cpu, 4″ touch-panel screen and slim 10mm design [J] http://bit.ly/XoCuy

Machine Translation:

The Windows Mobile machine that appeared from NTT DoCoMo in this summer is “T-01A”. There are a lot of good points compared with the current Windows Mobile machine though feeling to which the topic was monopolized by iPhone 3GS and Android terminal “HT-03A” is done, too.

Three large features of T-01A; It inputs it with original keyboard “T-Keyboard” comfortable. 1CPU of GHz is installed, and smooth operation feeling. It is easy to see the Web site in the large screen liquid crystal.

T-01A is about 4.1 inches, and a large screen of 480×800 dots is features. If it is a large screen, such worry is also little though it is likely not to think that the resolution is high easily on a small screen because the character is too small. Moreover, Windows Mobile that the menu etc. tend to fine comes to operate it easily comparatively.

Thickness is slim 9.9mm. Putting in the breast pocket is naturally easily settled in the pocket etc. of the bag though is might from the size of about 70mm in width × about 130mm in height impossibility. Feeling that has it in the hand is good the impression.

In the idle screen, original user interface is prepared instead of the display of usual Windows Mobile. In “Stripe menu” in which three stripes queue up in length, the short cut icon queues up at the lower half level. The short cut can be changed. It is possible to set it like the application’s used recently being displayed. The thumb reaches any icon when operating it by one hand because it uses only the lower half.

It is possible to switch by tracing the screen right and left by hiding five stripes except being displayed on the screen. Being likely not to move smoothly is regrettable though it changes as each stripe sideways rotating, and movement is absorbed. There might be a person who feels that it is not easy to use it, too. Because the stripe menu can turn off, and becomes the Today screen of Windows Mobile as usual in that case, it only has to switch by the favor.

Personally, it was felt that it was used to use it like PDA that had by the left hand by using the stylus or the tab ahead and was operated by the right hand easily. It is put on an accessory case like the strap though the stylus cannot be stored in the main body. Continued >>

i-Targeting Mobile Ad Campaign

i-Targeting mobile ad campaign deliver/filter tool announces 1.6B impressions in July w/over 14,000 affiliate sites [J] http://bit.ly/4EBRPc

Machine Translation:

The function of “ i-Targeting” that was able to confirm the destination address site on the advertiser screen was installed. The unit price adjustment only to filtering (delivery block) to the site that is able not only to be confirmed the destination address site by “ i-Targeting” but also was specified and a specific site etc. become possible, and the function that can be operated according to the necessity installs it.

Portable version contextual advertising delivery service of mobile Ai Ltd. In ‘I-mobile (eye mobility)’, the total display frequency in July of last month = 1.65 billion impression is exceeded, and the number of tie-up sites = about 14,000 sites.

The destination address site is able not only to be confirmed by “ i-Targeting” but also filtering (delivery block) to specified site. The unit price adjustment only to a specific site etc. become possible, and operation according to the necessity a possible function was installed.

It cooperates aggressively with various sites in which it centered on a major corporate medium externals. An advertising network that matches to the advertiser of each type of business is expanded. The digital book, it plays a game, it dresses, it substitutes, and the adjustment of debts from the [entame] type of business such as waiting.

The credit settlement function that online application is possible is installed. The advertiser and the number of Alliance partner increase well, too.

Seeing also must the amount of the reward to the partner who is getting the tie-up and a manual claim or an automatic claim. It comes to be able to select it. Up to now, to the partner. Log in is done to the management screen every month and the claim is processed. The claim can be automated an arbitrary partner it though it descended. To offer the partner an easy-to-use management screen, it works for the upgrade. Via Znet Japan

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