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MediaFlo Good to Go for Japan

The ministry has recognized MediaFLO as one of two official technologies for nationwide mobile multimedia broadcasting services in Japan. This milestone signifies that MediaFLO-enabled mobile TV services may be deployed in Japan once spectrum is made available in 2011. Congrats to the team there as we have followed their course to enter the market here over the last few years, for example this video interview with Ali Zamari at Wireless Japan trade-show in 2007 and the presentation by Kazuhiko Masuda – President – MediaFLO Japan Planning Inc. at MoMo Tokyo later the same year.

MediaFLO and 1Seg Multi-Mode TV Tuner

Qualcomm announced that it has successfully demonstrated the capability to support the MediaFLO and ISDB-T (1Seg) mobile TV standards on a multi-mode handset. Powered by their Universal Broadcast Modem — UBM — chipset, “the technology illustrates that MediaFLO technology can complement the free-to-air standard used in Japan and Brazil to enable a mix of free and paid mobile broadcast content and services to drive consumer adoption and revenue.” See our video interview with MediaFLO recorded here in 2006.

MediaFLO Conference in Tokyo

Qualcomm has announced that it will host the first-ever MediaFLO Conference in Tokyo to provide the latest information about their mobile broadcast solution. The event will take place on Friday, June 8 at 14:00 at the Hotel Okura with Omar Javaid, vice president, business development, Qualcomm MediaFLO Technologies, providing a global market status presentation. WWJ interviewed Ali Zamari, international business development manager for MediaFLO, at the Wireless Japan tradeshow last year.

Encouraging MediaFLO Survey Results

the first results from an extensive consumer survey of attitudes towards mobile TV. The survey, which was conducted by Accenture Japan and included more than 3,000 Japanese consumers, showed that subscribers are far more likely to take up mobile broadcast services when they experience it firsthand. Survey results after the jump.

[We noted in a recent WWJ newsletter that new digital tv spectrum allocation from the ministry is under review and the various lobby groups are in full motion to state their case — Eds]

KDDI to Study Qualcomm's MediaFlo

KDDI will establish a planning firm to study the potential of alternate mobile TV broadcasting business opportunities with Qualcomm Japan, according to press release posted today. The joint venture, headed by President and Representative Director Masuda Kazuhiko, will launch on 27 December with 10 employees. Media Flow Japan, will be capitalized at 10 million yen, of which 80 percent will be put up by KDDI and 20 percent by Qualcomm. The joint venture will ask the Internal Affairs and Communications Ministry for a frequency assignment after considering the profitability and service contents of the new business, as well as targeting a possible start date in late 2006.

Media-FLO Info for Japan

Qualcomm quietly opened MediaFLO-info.com on 1 August as part of the companies march to launch their mobile tv broadcast services in Japan. The Japanese only version includes overview materials, links to the FloForum and Mobile Media Planning Corp., which is wholly-owned by SoftBank, along with a sign-up form for their mail magazine. No official press release announcing the new site could be found, in English or Japanese, at the time of this posting.