Digital Garage and Kodansha announce JV for global expansion, investment development, of digital content http://bit.ly/1ATq95B
Digital Garage, Inc. and Kodansha Ltd. has signed a basic agreement on business alliances, such as the following. DG undertake a capital increase of US affiliates of Kodansha. I will establish a joint venture between the two companies in Japan. Kodansha to acquire some of the shares of DG. By the above partnership, global expansion from Japan of content, we are planning to carry out the development of new content business.
Towards the global expansion of Japan to content, DG and US affiliate of Kodansha Advanced Media is scheduled to undertake a capital increase. Through the KAM and DG and Kodansha, for the purpose of development of large North American digital comics market of expansion room, dedicated web site, smartphone, social media, and continue to disseminate information through the media such as community site to North American readers. In addition, by using the marketing technique called O2O (online to offline) to encourage the purchase of your paper media digital content, and aims to accelerate the distribution on a global scale of the content of Kodansha.