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Archives

November 18, 2014

Ingress Gaining Strong Traction in Japan

This popular GPS adventure massive mobile game platform by Niantic Labs is Really Rocking the local scene! http://bit.ly/172oKPY

Iwate taps Google’s Ingress to boost tourism
Since its official release worldwide as an Android app last December, Ingress has been downloaded more than 8 million times. Introduced as an iOS app on July 23 this year, the game has become a huge hit among smartphone users here. Google says that as of Monday, Japan was the third-ranked country in terms of the number of players. “By using ‘Ingress,’ we expect to publicize Iwate’s notable sightseeing spots and reconstruction sites (after the March 11, 2011, Great East Japan Earthquake and tsunami) that we want people to see,” prefectural government spokesman Kazuei Tamotsu said. After learning about the project, the game’s developer, Masa Kawashima, declared on Twitter that Google would fast-track efforts to increase the number of official portals in Iwate.

Update: They gathered 5,000 people in Hibuya Park.. !_!

Also announced tie-up with Lawson = adding 10,000 locations and were awarded the Japan Media Arts Festival Grand Prize. past winners include The Legend of Zelda and AIBO by Sony.

Related posts:

  1. Japan – Korea Mobile Apps Exchange
  2. DeNA Opens 3rd Party API
  3. KDDI Posts Strong Quarterly Results
  4. DCMX Posts Strong 1H Growth
  5. Japan Mobile Gaming Limits Spending

previous post: KDDI Subsidiary Wins UK Award |–| next post: DoCoMo and Tohoku Univ. Research Project

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!

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