CyberAgent report on video ad market for smartphones in Japan at $1Bn value in 2014, and growing fast http://bit.ly/1rmy3hh
2014 video advertising market, compared to the previous year about 2-fold, 30 billion yen reached the scale, of which smartphone ratio to about 30% of the total. In 2017, about 5.6 times that of 2013, reaching to 88 billion yen, of which smartphone ratio in majority.
the rapid spread of smartphones background, the specific gravity of the smartphone in the user’s video ad viewing is expanding rapidly, the delivery destination device of video ads, there is a growing proportion of smartphone occupied. In addition, the provision of video advertising products that specialize in smartphones also is progressing, advertising by advertisers companies that offer game app is becoming start. 2014 video ad market is expected to reach 31.1 billion yen, compared to the previous year 197%. Future, medium- to long-term demand for video ads for smartphones is leading the market growth, in 2017, about 5.6 times that of 2013, reaching 88 billion yen, demand for smartphones and accounts for about 52% is expected.