D2C Announces Japan Mobile Ad Awards 2014
D2C announces Japan Mobile Ad Award Winners, Congrats to All, see selected ‘campaign works’ for CODE 2014 http://bit.ly/1pXiPPl
Machine Translation:
Trend of winning this work, it would be a fusion of “real and digital”‘s felt most prominently. And or “incorporate digital in integrated marketing”, method “O2O” and “omni-channel” was in the news the past few years a number of years, but winning this work, embody them, In recent years, many shall be made to feel that it has taken up to a wide range of region. But instead of incorporating a digital campaign to simply, I take the organic ties to see.
Mechanism is arranged artfully on top (game, such as online shopping) of net use scene (events, shopping, theme parks, movie theaters, vending machines, and magazines) and scenes of daily life of consumers, they are, of consumers It seems like you are creating the “experience”.
In addition, “search that Sawa” and “3D on the Rocks”, by associating a net and the 3D technology, it is a gimmick that produce things realistic, exactly winning work this year, “IoT (Internet of Things Will you not be said of the entrance) “to is coming.