DNP does NFC tagged book & poster campaign for Ikebukuro smart map supporting Rikkyo University project http://bit.ly/1jVChe2
Dai Nippon Printing Co., Ltd., Rikkyo University, Department of Economics announce local revitalization project “The support Ikebukuro smart map”, it provides such as NFC tagged book cover or O2O promotion services. With the cooperation of the bookstore, and then distributed to consumers the book cover that was attached an NFC tag. By consumers is holding up the NFC-enabled smartphone to the book cover, information and tourism sights eateries Ikebukuro Station is delivered, and then expand the (Online to Offline) promotion O2O that connects to visit promotion.
Print a map indicating the deep spot of Rikkyo raw recommended for book cover, we will lead you to “walk around”. The combination of maps and prints excellent glance, the digital content for smartphones that can post a large amount of information. In addition to providing “TAPLINK” a platform that consolidates the functions necessary to O2O services that you take advantage of the NFC, DNP is responsible for production of announcement posters and NFC-tagged book cover, and planning support.