Latest survey via Hakuhodo DY Group shows continued growth in Japan smartphones and video viewing segment http://bit.ly/1nAyROz
Group cross-organization of Hakuhodo DY Holdings “Hakuhodo DY Group Smart Device Business Center”, a highlight for the status of diffusion of smartphones in Japan, we are implementing the “1000 people regular research nationwide smartphone users” . This time, I will report the results of the 9th survey conducted in February 2014. Smartphone holders increased to 58.1% of 2.9pt up from (November 2013) the previous.
Analysis report on online video viewing reality of the smartphone: Video viewing experience in the smartphone more than 80%, one day average audience is 34 minutes – About half of smartphone users, watch the video “for more than one day a week” on a smartphone. In -10 generations, “almost every day” more than 40% viewing. Distinctive viewing style and spent time as “gap time” and “moving” and “short time”.